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Our Bureau

Mumbai , Sept 26

DISNEY has launched the Princess Collection of Dolls and Role-Play sets in India. The Walt Disney Company has entered into an agreement with Funskool India to retail Disney's range of toy merchandise.

The products are priced between Rs 299 and Rs 649 for the dolls and between Rs 199 and Rs 1,500 for the role-play sets.

The eight princesses - Ariel, Belle, Cinderella, Jasmine, Mulan, Pocahontas, Sleeping Beauty and Snow White - were brought together under the same marketing umbrella by Disney Consumer Products in 2000.

Mr Rajat Jain, Managing Director, Walt Disney Television (India), said: "This move represents another significant step in The Walt Disney Company's business strategy in India."

Funskool will import the Princess products and distribute them in India. The company will also manufacture board games and puzzles from its facility in Goa.

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