The Hindu Business Line : Friday, December 02, 2005

Air Arabia makes travel less costlier
DID you know that the glossy ticket of an international airline cost $8 and you are paying for that too? Things like this, and many other hidden and unhidden riders, make the air travel costlier for passengers, according to Mr Rohit ... More

SpiceJet cuts fuel surcharge by 50%
WITH the price of aviation turbine fuel (ATF) dropping in the domestic market by more than Rs 4,000 per kilolitre during the current month compared to the previous month, the low-cost airline, SpiceJet has announced a 50 per cent reduction in ... More

SAB TV targeting smaller towns
SONY Entertainment Television's recently acquired mass entertainment channel, SAB, has moved from its earlier comedy positioning to a light-hearted mass entertainment channel, which would appeal to heartland India. Speaking to Business ... More

Apollo Sindoori focus on health food
IF you have become a sudden convert to health foods, you may find that the packets of fruits and vegetables that you think have become just right for your system are co-branded or have passed the health foods standards of Apollo Sindoori of ... More

RETAILING

`Retail formats in metros may not work elsewhere'
INDIAN retailing industry is expected to touch Rs 1,09,500 crore by 2010 from Rs 35,000 crore in 2004-05. Delivering the keynote address at the CII conference on `Organised retail - Opportunities in Andhra Pradesh' here, Mr Shishir Baijal, ... More

MARKETING RESEARCH

Vh1 ropes in IMRB for audience analysis
INTERNATIONAL music and lifestyle channel Vh1 has commissioned IMRB International to analyse the profile of its viewers and to understand the consumption and imagery of the channel. Instead of relying exclusively on TAM data to give a picture of ... More

BRANDS

Brand Ganguly caught in the gully!
SOURAV Ganguly's endorsement contracts seem to be replicating his current fortunes on the cricket field. In fact, his departure from the country's one-day squad seems to have taken some sheen off his saleability. While this is evident from the ... More

Anxious industry waits for Bachchan
SUPERSTAR Amitabh Bachchan's illness has gripped the entire nation in a state of anxiety. Does it also spell a note of caution to the myriad producers, television channels (such as Star Plus) and brand custodians who have bet their fortunes on ... More