• Investment World
• eWorld
• Catalyst
• Mentor
• Life
• Canvas
• Praxis
• Urban Pulse
• Brand Quest

Stocks

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

Shipping

• Ports
  
  

Archives

• Yesterday
• Datewise
• Resources

Group Sites

• The Hindu
• Business Line
• The Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

Our Bureau

MUMBAI: Kaya Skin Clinic, has signed up with actor and television hostess, Pooja Bedi, to endorse its age-control services.

In a press release issued by the company, Mr Mrinmoy Mukherjee, Head, Marketing, Kaya Skin Clinic, said the company is planning a 360-degree campaign, which would include, events, promotions, print and radio spots with Pooja Bedi, to promote its age-control services.

"Pooja's youthful looks and her vibrant personality stands as perfect testimony to our age-control services, and thus, Pooja Bedi became our final and binding choice when it came to a celebrity endorsement."

This Kaya service is reportedly created and tested by the Kaya Skin Advisory that comprises a panel of over 120 dermatologists.

More Stories on : Promotions & Offers

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Gokuldas Images sells 16 pc stake to IL&FS — Major expansion in Weekender proposed

Copyright © 2006, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line