Financial Daily from THE HINDU group of publications
Friday, Jan 20, 2006
Financial Daily from THE HINDU group of publications Friday, Jan 20, 2006 |
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Marketing
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New Products & Services Pepsi Café Chino launched Our Bureau
Pepsi brand ambassadors and film stars Kareena Kapoor and Priyanka Chopra at the launch of Cafe Chino in Mumbai on Thursday. — Shashi Ashiwal
New Delhi , Jan 19 PEPSICO India, has launched a new variant of Pepsi - Pepsi Café Chino. The drink, described as a "mocha-latte shot" has added coffee flavour to its cola taste. In an attempt to aggressively promote the drink, the company has roped in Bollywood actors, Kareena Kapoor and Priyanka Chopra as its brand ambassadors. The drink is available in 200 and 300 ml glass bottles, 600 ml PET bottles and also in the 250 ml non-returnable glass bottles. The new variant will be available for a limited period of two months and will hit the stores on January 21, a company release stated. "We are extremely excited about the launch of Pepsi Café Chino, and very positive about its potential," Mr Vipul Prakash, Executive Vice-President (Marketing), Pepsi Foods Pvt Ltd, said. With Pepsi Café Chino, we feel we have uniquely mapped a beverage offering to young people's evolving needs and lifestyles, he added.
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