The Hindu Business Line : Wednesday, March 29, 2006

Biocon to acquire IP assets of Nobex Corp
Biocon Ltd has announced that it has won the bid to acquire all intellectual property assets of its bankrupt US research partner Nobex Corp. The IP acquisition, unprecedented among Indian companies, has cost Biocon $5 million, including the ... More

EVENTS

All about fashion
ACTOR JOHN ABRAHAM with a model walk the ramp at the Lakme Fashion Week being held in Mumbai from March 28 - April 1. The five-day premier fashion event will include designer shows, workshops and business and media seminars. ... More

PROMOTIONS & OFFERS

Singapore Air cuts fares to Australasia
As a promotional offer Singapore Airlines has reduced fares from the city to the Australasian region by as much as 20 per cent. The announcement was made by Mr Bharat Mahadevan, State Manager - Eastern India, Singapore Airlines, on Tuesday ... More

Rahman to endorse WorldSpace
WorldSpace Inc, one of the major satellite-based digital radio services, has announced that music director and composer A.R. Rahman will be its national brand ambassador. As part of the company's advertising and promotional activity, Rahman will ... More

Mirinda wears a new look
After a series of tongue-in-cheek campaigns with its tagline Taste Aisa Chhaye Character Phisla Jaye, Mirinda, the orange flavoured drink from the Pepsi stable, is now going to position itself not just as the `best' flavoured orange ... More

RETAILING

Big Bazaar bid to boost sales
Spring-cleaning is something most people put off, if they can. But novelty and innovation in retailing has changed this humdrum task into yet another exciting shopping experience for consumers across the country. Big Bazaar's `The Great Exchange ... More

Planet Retail plans 10 Debenhams stores
Planet Retail Holdings Pvt Ltd has said it plans to set up ten `Debenhams' stores across major cities in India by 2010, envisaging an overall investment of $30-50 million. Planet Retail Holdings, which is the master franchisee for a host of ... More

MARKETING RESEARCH

Hansa Research to set up office in US
"The US is the biggest market and close to 40 per cent of the world's MR spends happen in this country. There are already a huge number of MR outfits with different specialisations existing in the US." Plans an outsourcing hub in Chicago More

Gartner sees growth in UWB devices
Ideal for short-range wireless data transfer More

ONLINE MARKETING

Malaysian Air promo fare to KL
Launching its Internet booking facility, Malaysia Airlines has announced online promotional airfare of Rs 6,000 from India to Kuala Lumpur and Singapore routes. The online reservation for this special airfare would commence from April 1 to ... More

TRENDS

Brazil to help boost domestic coffee offtake
New campaign in 3-6 months; plans to sharpen export strategy More

NEW PRODUCTS & SERVICES

Hughes' new broadband solutions brand
Hughes today unveiled its new broadband services brand HughesNet replacing Direcway. HughesNet will encompass all broadband solutions and services from Hughes, including the "best of satellite and terrestrial technologies" to its customers in ... More

Brand Quest

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