P&G and CRY have announced the launch of `Shiksha,' an initiative to lead a child to the path of education here on Saturday. Pledging their support to the programme, several film and TV stars urged the consumers to buy large packs of Tide, Ariel, Pantene, H&S, Rejoice, Vicks VapoRub and Gillette Mach 3 Turbo during April to June to support the initiative, according to a joint press release.