The Hindu Business Line : Cellebrum.com's mobile product

Cellebrum.com Pvt Ltd, an integrated telecom VAS solutions provider, on Monday announced the launch of its new product `Pay-4-Me', aimed at providing continuous connectivity to pre-paid mobile subscribers, whose outgoing calls facility may have been barred due to insufficient funds. "Most of the operators have done a customer lock-in via `Lifetime Incoming Free' offers. Pay-4-Me is an add-on to that offer, and it requires the called party to agree to pay for the calling party. This is made possible by opening a number wherein subscribers can call and log their request to get connected to the other party, which will pay for him," a company release said here.

Commenting on tie-ups with cellular operators, Cellebrum Chief Operating Officer, Mr Saket Agarwal, said, "All major operators of the country have shown interest in this product and we are quite confident that prepaid customers will soon be able to use this service."

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