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Our Bureau

New Delhi, May 15

The Anil Dhirubhai Ambani Group has developed a new group logo after having worked on it for almost nine months.

According to company sources, the logo consists of the word Reliance in capital letters in an entirely new font along with the lineage - Anil Dhirubhai Ambani Group.

A combination of blue and red colours is meant to convey solidity and the alphabet `A' in the Reliance name has been converted into two arrows arching upwards.

The new logo had to reflect the group's business interests from telecommunications to entertainment, urban infrastructure to financial services, and energy to a new area such as healthcare. The need, therefore, was to evolve a logo that did not reflect any specific product category.

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