MARKETING
STRATEGY
Germany, bouncing from obscurity to action
World Cup 2006 is big business worth billions of euros, with the sale of television transmission rights alone bringing in more than € 1 billion.
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Car rental cos adopt novel ways to lure customers
Also betting on self-drive business
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CHANNELS AND FRANCHISES
Arch Pharma to co-market Sibra ARVs
Arch Pharmalabs Ltd of Mumbai has announced that it has signed a co-marketing agreement with the Hyderabad-based Sibra Pharmaceuticals Ltd in the area of anti-retro virals (ARVs). Under the agreement, Arch would market the ...
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RETAILING
Sold on India
Tesco is rolling out `Tesco-in-a-Box' for its global operations, from the India centre.
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DCM Shriram may hive off Hariyali
Post-demerger, the new retail entity may enter capital market
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NEW PRODUCTS & SERVICES
Diva Server telephony cards
Canada-based Eicon Networks in association with GO IP Solutions has launched `Diva Server telephony card' which provides ISDN, analog and IP-based connections for advanced software applications."Diva Server's confirmation to open ...
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Brand Quest
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