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Thursday, October 05, 2006
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MARKETING

STRATEGY
Garib Rath fares lower than AC III tier
Despite pegging the fares for `Garib Rath', the first low-cost AC train, almost 50 per cent lower than other AC train travel, Indian Railway officials said the train is likely to earn Rs 2.5 lakh more than earnings for Rajdhani Express trains per ... More

Cell phones: BSNL aims to catch up with Airtel in AP
Bharat Sanchar Nigam Ltd (BSNL), though a late starter, has made considerable inroads into the mobile phone market in Andhra Pradesh and currently has 14 lakh connections and four lakh connections more will be added by the end of the financial ... More

ADVERTISING
Business of sports
Sports-led marketing is in and all set to grow. More

CHANNELS AND FRANCHISES
HCL Info to market, service Casio digital cameras
Casio India Co Pvt Ltd, the 100 per cent subsidiary of Japan's $6-billion Casio Computer Co, and HCL Infosystems Ltd announced on Wednesday a strategic national distribution pact for marketing, selling, servicing and distribution of Casio digital ... More

RETAILING
Oil cos make profit on petrol sales
Continue to take a hit on kerosene and LPG; Chidambaram rules out price cut More

`Tata-Woolworths venture to redefine durables retail'
While the venture may not impact prices initially, it will raise the benchmarks and standard of services. More

Koutons to open 100 stores today
Menswear brand Koutons is relaunching its youth brand, "Charlie Outlaw" through over 100 exclusive brand outlets in North Western India. All stores will be opened on October 5. "The opening of more than 100 stores in a day is not just a ... More

Rajesh Exports opens 2 stores in Gujarat
Rajesh Exports Ltd has launched two retail jewellery showrooms in Rajkot and Jamnagar (Gujarat) under the brand name of Laabh Jewellers. This is the first in a series of launches planned in the country. According to Mr Rajesh Mehta, Chairman, ... More

BRANDS
MTR Foods works the magic
The company lines up unconventional marketing strategies to strengthen its brand presence. More

NEW PRODUCTS & SERVICES
SanDisk to up R&D headcount
US based data storage cards manufacturer SanDisk plans to strengthen its flash memory design centre in Bangalore by increasing its headcount. "We plan to have 60 engineers by the end of the next year from 22 engineers currently. The design ... More

Marker system introduced to check fuel adulteration
To check adulteration of petrol and diesel with subsidised kerosene, the Government has introduced a new marker system. Unveiling the initiative on Wednesday, the Petroleum Minister, Mr Murli Deora, said that the marker would help detect ... More

Air Sahara's Kerala-Delhi daily flights
Air Sahara will operate a daily return flight between Delhi and Kerala beginning today. In a statement, the airline said that the flight would operate on the Delhi-Kochi-Thiruvananthapuram-Delhi sector. The airline is offering an inaugural fare ... More






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Top Stories
`Tata-Woolworths venture to redefine durables retail'

Core sector grows 5.5 pc in August

Standard Motors' payment buoys IOB recoveries in Q2

Mutual fund AUMs fall in September

Pepper production seen lower by 20,000 tonnes

New Mitsui service to link Singapore

Markets decline on back of profit booking

FPSO vessel to be operational by month-end: ONGC

Cotton: Varietal glut, shortage to skew market

Looking back
Sep. 24-Sep. 30
SBI Debit card ad withdrawn

IT schools to form `connected learning community'

`Analytics is the secret behind success stories'

New entrants grow at the cost of legacy air carriers

`Growing affluence redefines lifestyle aspirations'



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