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Raja Simhan T.E

To train retailers under the Enterprise Guru Programme

A NOKIA E-SERIES PHONE

Chennai , Nov. 10

After its success with camera and FM radio mobile phones in India, Nokia has launched the E-series phones that offers advanced voice and data functionalities. But in selling these high-end instruments, which cost between Rs 13,500 and Rs 20,000, Nokia faces a challenge — not many retailers understand these functionalities well enough to explain them to customers.

Go to a shop and ask for an E-series mobile; the man behind the counter would say the device is sleek and the battery lasts longer, but he may not be able to explain the features for Internet access, e-mail and connectivity options.

Training Retailers

"It is very depressing when they cannot explain the features. It is crucial that retailers explain such features to convince customers to buy such high-end devices. We want to provide better customer experience and what they demand," says Mr G.K. Chakrapani, Country General Manager, Nokia Enterprise Solutions (India).

To cope with this problem, Nokia has started training retailers under the Enterprise Guru Programme to provide them knowledge on functionalities in high-end devices. The programme launched recently provides comprehensive mobile portfolio solutions through the top 500 retail outlets to handle customer expectations on E-series products and solutions, he told Business Line.

Nokia has outsourced the programme to a Bangalore-based company and around 30 employees would travel across the country and conduct programme for retailers. These "roaming agents" would have a thorough knowledge of Nokia's products and solutions, he said.

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Nokia training retailers to sell E-series units

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