The Hindu Business Line : BCCI decision stumps sports management cos

Mumbai April 8 Sports management companies feel that the Board of Control for Cricket in India (BCCI) should have sought their views before taking the "drastic" decision of limiting the number of brand endorsements to three per players.

"Such a thing is not done anywhere in the world" said a top official of a celebrity management company.

Sport management companies are perturbed over the decision as at stake is endorsement contracts worth crores of rupees.

The BCCI had decided to limit the number of brand endorsements to three per cricketer. And the players have to take prior approval from the BCCI before signing any contract.

Mr Shailendra Singh, Joint Managing Director, Percept Holding, which manages contracts for many cricketers including Yuvraj Singh and Sourav Ganguly, said that it was very unfortunate that the BCCI took such a decision. He said, "instead of taking steps that could help improve coaching and team management, BCCI is trying to control players' professional life. The BCCI should have discussed the issue with people like us before taking such a drastic decision."

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BCCI decision stumps sports management cos