Business Daily from THE HINDU group of publications Saturday, Jun 16, 2007 ePaper |
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Convergence Info-Tech - Telecommunications Marketing - New Products & Services
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MR PETER CHOU (right), CEO and President of High Tech Computer Corp, and Mr Sanjay Gupta, Chief Marketing Officer of Bharti Airtel, at the launch of the mobile phone with Touch FLO Technology at a press conference in the Capital on Friday. Kamal Narang
New Delhi June 15 Bharti Airtel on Friday announced an exclusive arrangement with Taiwan-based High Tech Computers to offer mobile services on its Microsoft Windows Mobile platform-based handheld device. Priced at Rs 19,900, the HTC Touch device would be available from next week for Airtel users in 10 cities, which include Delhi, Mumbai, Chennai, Bangalore, Kolkata, Pune, Chandigarh, Ahmedabad, Hyderabad, and Jaipur. Bharti had earlier entered into a similar tie-up with Research in Motion for offering Blackberry handsets. The HTC handheld device offers access to Outlook email and Microsoft Office applications with Windows Mobile 6.
New technology
"The HTC Touch{trade} is the first device to feature TouchFLO, the new underlying touch screen technology developed by HTC. We are excited to partner with Airtel and bring this device to India and we are confident that the HTC Touch will have a positive impact on the India telecommunications market as it brings a new level of simplicity to the powerful and function-rich device experience that today's mobile consumers demand," said Mr Peter Chou, Chief Executive Officer, HTC. "Our partnership with HTC to introduce India's First TouchFLO technology featured mobile phone underlines our commitment to innovation," said Mr Sanjay Gupta, Chief Marketing Officer, Mobile Services, Bharti Airtel.
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