The Hindu Business Line : Twenty20 World Cup to be aired in 105 countries

“In addition to these partnerships, we are currently in discussions with more broadcasters across markets and we would soon be sharing the details on them. This would further extend the reach of this tournament, thus setting new standards of global distribution of cricket,” said Mr Manu Sawhney, Executive V-P, Programming and Marketing, ESPN STAR Sports. The broadcaster is believed to be charging advertisers a higher rate than what was seen during the World Cup. ESPN is betting on the event drawing interest from the game’s regular fans as well as from new audiences who will stop by the channel purely for the entertainment value that the Twenty20 format is expected to offer.

The ICC World Twenty20 is scheduled to take place next month in South Africa and will be aired on ESPN, STAR Sports, STAR Cricket and their affiliated television channels in various Asian countries. In addition, the network has tied up partnerships with broadcasters in North America, the Caribbean, South Africa, Africa, West Asia, New Zealand, UK, Pakistan and Australia. It has also signed up with broadcasters in Greece, Cyprus and Mauritius.

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