The Hindu Business Line : New agency to market P&G site

Arc Worldwide has been appointed as the interactive marketing agency for P&G’s Web site Beinggirl.in. The site is a P&G global initiative for young girls to get all the information, advice and tips that they need about being a teenage girl; including body changes, friendships, family, boys, beauty, quizzes, polls and games. Arc Worldwide will Indianise the site and promote it using various touch points including online, search and mobile. Arc will also be res ponsible for promoting various P&G female care initiatives using new media.

— Our Bureau

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