The Hindu Business Line : BEL wants employees to ‘chak de’

Bangalore, Jan. 1 Bharat Electronics Ltd is telling its employees to c hak de (go for it!) and play the winning team in an increasingly competitive corporate world.

The public sector defence electronics major said that it screened the Shah Rukh Khan-starrer as a motivator for its employees. In the movie, a ragtag women’s hockey team turns out a world cup-winner thanks to the inspirational coach Kabir Khan.

“The idea behind the screening, organised (for Bangalore employees and their families) on December 29 and 30, 2007, was to inspire and stimulate the employees,” a company release said. “Chak de India’s theme interweaves patriotism, national interest, team spirit, hard work and discipline. BEL’s management felt the film provides a good recipe for success, which can be adopted at the workplace.”

While management experts have sat up and noted the message in the film, BEL is perhaps the first PSU to take a leaf out of it. These are challenging times and the company too is trying to change according to changing times, said a company spokesman.

According to its personnel officer Ms Archana Kumari, “The BEL unit in Bangalore has around 1,500 women employees. I am sure that all of them who watched the film would have been motivated to raise the bar.” Mr Hari Haran, Deputy Manager, said that there was much to learn about man-management, strategy, motivation, determination, leadership skills and team-building from the film.

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