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— Ramesh Sharma

Energy-efficient range: Mr George Menezes, COO, Godrej Appliances (right), with Mr Kamal Nandi, Vice-President, Sales and Marketing, at the launch of its new range of refrigerators in the Capital on Wednesday.

Our Bureau

New Delhi, Feb. 6 Godrej & Boyce’s appliances division is evaluating the possibility of entering the television space with its range of LCD and flat televisions, even as it is consolidating its other businesses with new launches and innovative product ranges.

The company is eyeing a turnover of Rs 2,000 crore for 2008-09 from the present Rs 1,400 crore.

“We are closely evaluating the possibility of entering the television segment both in the premium and mass market segment. Being a home grown company, we want to design technology for the Indian market,” Mr George Menezes, Chief Operating Officer Appliances Division, told reporters here.

The company, which launched its range of refrigerators with five-star energy ratings said,

it is looking at capturing the leadership position in refrigerators by next year.

The company will also make a foray into small kitchen appliances as well as commercial cooling products such as freezers and cool cabinets.

Speaking at the launch of the refrigerator, Mr Menezes said the company has been working constantly to improve the energy efficiency of its appliances and this new series is a testimony to it.

The company plans to spend about 5 per cent of its turnover on advertising and another 5 per cent on R&D.

Godrej has 20 per cent share of the refrigerator market, third after LG and Samsung which have 24 and 23 per cent respectively. The company has also increased the capacity at Shirwal plant to produce 2.5 lakh refrigerators annually.

The company is also aiming to introduce one new product in each quarter of the next financial year. It will undertake brand promotion with a slew of below-the-line activities.

More Stories on : Advertising | Home Appliances | Television Sets

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