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Mumbai, March 19

Repucom, a global leader in providing broadcast analysis services in sports and branded content environments, has entered India with the appointment of Mr Shahid Zainudeen as Senior Vice-President of its operations here. Headquartered in Sydney, Australia, with regional Asian headquarters in Singapore, Repucom is a full service brand analysis and research agency. Set up in 2004 as an extension of the successful sponsorship and brand activation company — Total Sport & amp; Entertainment (TSE), Repucom’s rise in the global sponsorship measurement market saw the company break away to form Repucom International in 2007. Repucom provides services based on exclusive digital technology called SpikeNet and utilising proprietary software known as Radiuss. This unique combination can analyse brand exposure in television broadcast in an accurate, consistent and verifiable manner. Using an unique image detection technology, Repucom aims to provide clients with actionable information and insights for planning, buying and post-analysing their media investments within sports, entertainment and branded content environments.

— Our Bureau

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