The Hindu Business Line : UTV hopes to rake in Rs 25 cr from ‘Race’

New Delhi, March 20 UTV Motion Pictures (UMP) is expecting its next thriller, the Abbas-Mustan movie Race to rake in Rs 25 crore in the opening week.

That’s the new benchmark that Jodhaa Akbar, Om Shanti Om and Welcome have set with their successful releases, says UMP, which is distributing the movie.

According to Mr Siddharth Roy Kapur, Director, UMP, the “tremendous buzz around the movie and the holiday weekend called for a wide release.”

“We have worked hard with the producers, exhibitors, partners, the media, brand associates to ensure Race gets an unprecedented promotion thrust and the widest possible distribution penetration worldwide,” said Mr Kapur.

The movie has seen a Rs 4-5 crore marketing effort, and will have about 550 physical and 500 digital prints release. This could be, said Mr Kapur, one of the biggest-ever releases.

More Stories on : Outlook | Cinema

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
EON PreMedia ties up with NETS

Jones Lang Lasalle Meghraj to expand to smaller cities

Beam Global to focus on premium whisky DYC

Tie-up for Nomadic marketing

Asia Pacific Media Forum from June 4-7

Goafest kicks off on April 3

Kingfisher is IPL’s umpire sponsor

Retailers ride high on easy EMIs

UTV hopes to rake in Rs 25 cr from ‘Race’

‘Jodhaa Akbar’ grosses Rs 120 cr

MTNL launches IPTV services

Henkel India unveils Bref brand of homecare products