Business Daily from THE HINDU group of publications
Thursday, Apr 10, 2008
ePaper | Mobile/PDA Version
Business Daily from THE HINDU group of publications Thursday, Apr 10, 2008 ePaper | Mobile/PDA Version |
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Marketing
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Strategy P9 Cinema Activation renamed Mumbai, April 9 P9 Cinema Activation, the Cinema, Multiplex & Mall Activation service provider and a vertical of P9 Integrated, a division of Percept Ltd, has now been rechristened to "P9 Experience: Activation, Entertainment & Beyond" with immediate effect. The change in name is in order to reflect its expanded scope of services beyond the cinema and multiplex domain to other forms of activation. The Company has also exclusively tied up with Pritish Nandy Communications as their marketing partner for their upcoming multiplex boutiques at Atria Mall in Mumbai. The company will execute various below-the-line, on-ground, on-screen and in-mall activities for brands and advertisers in these multiplexes. - Our BureauMore Stories on : Strategy | Entertainment & Leisure
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