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MTV launches `The State Of Cool'

Mumbai, May 12

An average of Rs 9 billion is spent as pocket money by young people in India everyday, 14 million photos are uploaded onto Facebook daily and a 100 new applications are added on everyday! MTV Insight Studio has launched `The State of Cool', a compilation of insights and trends about Igen - Young India, whose biggest obsession is `I, Me, and Myself'. MTV Insight Studio, MTV's research wing, has handpicked emerging and dominant trends from various Indian and global studies that will not only give you a grip on how this generation thinks but will also give you interesting handles on how to connect with them. - Our Bureau

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MTV launches `The State Of Cool'


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