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New Delhi, May 29 The Union of European Football Associations (UEFA) has marked India as an emerging TV market for UEFA Euro 2008 – the second biggest sporting event globally in terms of television viewership.

Football’s popularity has been growing consistently in India over the past few years, according to broadcaster ESPN which will be showing live all the 31 matches of the tournament.

“India is an emerging TV market for football and we are very interested in the outcome of UEFA Euro 2008 there. …The younger generation especially in the metros recognises and relates to the mega stars participating in the event. We expect that this increased interest will translate into unprecedented reach and ratings for UEFA Euro 2008,” said Mr Philippe Le Floc’h, Marketing Director, UEFA, in a statement. The tournament is to be telecast in more than 200 countries globally.

FIFA World Cup 2006 put soccer in a different league in India, reaching out to a cumulative audience of 627 million, registering 9.1 TVR [males, 15+, SEC (Socio Economic Class) A, B & C, Cable and Satellite households on an All India basis], according to ESPN.

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