He was here in connection with the roadshow of the company’s foray into DTH services.

Refusing to reveal the budget for that advertisement campaign, he said DTH players in the country were expected to spend Rs 1,000 crore next year. The company was targeting to have a 40 per cent market share in an estimated 18 million subscriptions next year.

IPTV arm

Referring to Reliance Communications’ plan for IPTV, he said the company would float a separate arm to offer IPTV services. “They (DTH and IPTV) co-exist. While the former targets the mass market, the latter targets the premium segment,” he said.

Price war

Stating that the DTH prices had already hit the rock bottom, particularly in the South, Mr Kapoor said it would be the offerings that could be a differentiator. The present DTH market size of 6 million users was projected to grow to 60 million by 2015. The company also saw huge opportunities in offering adult content (subject to regulations) and educational content.

Besides exploring the possibilities of bundling offers with the users of other Reliance Communications formats, the company was holding parleys with the television manufacturers to prepare attractive packages.