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Meera Mohanty

New Delhi, Sept. 22 A year after it launched Vogue, publisher Condé Nast will launch GQ “the ultimate luxury and lifestyle magazine for the man”.

The Rs 100 magazine is to hit the stands on September 29, says Ms Oona Dhabhar, Marketing Director, Condé Nast India, and will include fashion, great living and fine dining, jets and cars, everything that the well-travelled affluent global Indian may be interested in. There will also be style and grooming tips, she says.

“There has been significant market growth in men’s fashion brands, Zenia and Canali are doing very well, the luxury car industry has also done extremely well whether it is Audi, Mercedes, Porsche or BMW. Another key area of men’s style, watches, which are seen as investments, also continues to see significant growth,” says Ms Dhabhar.

The removal of FDI cap on non-news segment has helped Condé Nast India, a 100 per cent subsidiary of Condé Nast International, says Mr Arjun Mehra, Group Publisher, Condé Nast India.

“The magazine industry suffers from low investments which in turn results in low revenues and low performance,” he says.

A high decibel outdoor campaign, a big launch event and below-the-line activities at the point of sale have been planned for the launch. The publishers are also evaluating a TV option. While Vogue, which had a print run of 50,000 at launch, currently prints 35,000 copies, GQ is to launch with a print run in the 30,000-35,000 range.

The publishers are in talks with advertisers across categories and will also look for long-term tie-ups with brands such as a Zenia, Louis Vuitton in fashion or Rolex in watches.

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