Business Daily from THE HINDU group of publications Thursday, Sep 25, 2008 ePaper | Mobile/PDA Version | Audio | Blogs |
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Marketing
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Strategy Adlabs milestone in digital cinema Mumbai, Sept. 24 Adlabs Films Ltd, part of the Reliance Anil Dhirubhai Ambani Group, has crossed the milestone of over 10,000 shows in the 2K digital cinema format. The record was achieved with the 5:05 p.m. screening of Welcome to Sajjanpur on September 22 at Adlabs’ IMAX cinema in Wadala, which is Mumbai’s first multiplex to convert entirely to 2K digital cinema in April. Adlabs is the first cinema operator in India to start rolling out digital cinema using Hollywood-standard DCI-grade projectors and servers, when it commenced its digital test bed network in April last. Adlabs Digital Cinema has also been the only operator to commercially distribute digital cinema films over the optic fibre cable. Using the network of Reliance Communications, over 2,000 digital cinema shows to date have come from digital copies delivered via OFC on a weekly commercial basis. — Our Bureau More Stories on : Strategy | Cinema
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