The Hindu Business Line : Tata Elxsi eyeing niche spot in virtual reality space

Hyderabad, Nov. 7 System integration services provider, Tata Elxsi Ltd, is eyeing a niche position in the virtual reality (VR) solutions market in the industry.

The Tata group company is keen on expanding its offerings in the VR segment by helping companies set up virtual reality centres, its General Manager & Head of System Integration Services (India), Mr M.M. Prasad, told Business Line here on Friday.

“Tata Elxsi is in the virtual reality market for the last 10 years and has an early lead as far as its Indian competitors are concerned. We see VR as a potential market over the next three-five years, if not immediately,” Mr Prasad said.

So far, Elxsi has provided interactive, real-time VR solutions for design review, data analysis, critical training and other operations. Its clients, besides those of its parent group, include Mahindra & Mahindra, defence and remote sensing establishments.

Growing applications

Unlike in the developed countries where VR solutions are more commonly deployed by companies, in India its application is still in a nascent stage, he said.

“But in core industries such as biotechnology and manufacturing, the application of virtual reality is growing. In addition, the emerging sectors are in entertainment and tourism in which an element of excitement can be added,” he said.

For instance, in a museum or historic monument, one can actually “travel” into the past with virtual reality aids, he explained. The cost of setting up a virtual reality centre could range from Rs 25 lakh to Rs 3 crore, depending on the nature of applications. The company posted a turnover of Rs 400 crore in the last fiscal with a net profit of Rs 62 crore.

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Tata Elxsi eyeing niche spot in virtual reality space