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Mumbai, Nov.13

DTH company Tata Sky Ltd has consolidated its creative duties for all Tata Sky brands, including Tata Sky and Tata Sky+, with Ogilvy & Mather (O&M). The incumbent agency for the Tata Sky brand was Rediffusion Y&R. Mr Vikram Mehra, Chief Marketing Officer, Tata Sky Ltd, said: “Since our launch in 2006, our incumbent agency Rediffusion Y&R has partnered us in building the Tata Sky brand and creating awareness about the DTH category in India.”

— Our Bureau

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