The Hindu Business Line : Wednesday, June 19, 2002

Camlin plans youth-centric co-brand for writing range
ATTRACTING the youth is now prime consideration for companies. Creating new brands specific to this segment is a priority, especially if the existing brands are almost heritage in nature in a company's portfolio. The Rs 200-crore stationery ... More

ADVERTISING

Hoarding for the birds
Scores of birds sit on a billboard skeleton in Mumbai, symbolising the sluggishness in the ad industry.

CHANNELS AND FRANCHISES

Kotak Mahindra MF, Redwood join hands
KOTAK Mahindra Mutual Fund has tied up with Pune-based consulting firm Redwood Edge for empowering its distributors. Redwood Edge has lined up a string of workshops, beginning with one in Kolkata, to be attended by Kotak's distributors, ... More

RETAILING

Venky's chief shows she's not chicken with new retail plans
Those with a yen for curry-style butter chicken, tandoori chicken and chicken biriyani will be catered to first. More

MARKETING RESEARCH

Reader base for newspapers up
THE reader base for dailies/newspapers has increased by nearly 20 per cent to 15.6 crore in 2002 from 13.1 crore in 1999. However, the magazines showed a 22 per cent decline in their readership base to 8.62 crore from 9.38 crore in the same ... More

7UP on the fast track
CHENNAI: 7UP, the lemon flavoured soft drink from PepsiCo, is reportedly the fastest growing soft drink in country, registering a growth of more than 40 percent this year. According to a press release, the highest growth has been in ... More

BRANDS

Tata Engg, BPCL in pact to market co-branded lubes
BHARAT Petroleum Corporation Ltd and Tata Engineering are to market co-branded lubricants. BPCL and Tata Engineering have signed a five-year agreement to market co-branded lubricants. The lubricants are to hit the market soon, according to a ... More

NEW PRODUCTS & SERVICES

The little book of ideas
CHENNAI: IDEAS-RS, a professional consulting company, has published the "Little Book", a collection of 12 select articles on innovation and creativity written by Mr R. Sridhar, Partner IDEAS-RS. These articles were published in the ... More

Dior Addict cosmetics
BANGALORE: Christian Dior has launched `Dior Addict', its new range of colour cosmetics at Shopper's Stop in Bangalore. Ms Sara Corner, Femina Miss World 2001, launched the range which comprises lip colour, lip liner, eye shadow and ... More

Brand Quest

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Jun. 9-Jun. 15
After fairness creams, HLL, CavinKare in shampoo war