The Hindu Business Line : Bharti launches 2.4 Ghz cordless phone

Mr Rakesh Bharti Mittal, Vice-Chairman and MD, Bharti Teletech, flanked by Mr Pawan Kapur, CEO, Bharti Teletech (right), and Mr Nicolas Zentz, Sales Manager - India, Atlinks, at a press conference in the Capital on Tuesday. — Kamal Narang

New Delhi , Sept 28

BHARTI Teletech today rolled out the country's first cordless phone range that works on 2.4Ghz radio frequency. The new phones will provide enhanced clarity and three time better range than the traditional cordless phones.

It also prevents interference with other cordless telephones and electronic equipment - a problem common in the traditional cordless phones.

The company is looking at increasing its share in the coreless telephone market from 40 per cent to 50 per cent with sales of one million 2.4 Ghz phones over the next two years.

The move comes after the Department of Telecom de-licensed the indoor use of low power equipment at 2.4 GHz radio frequency. The range includes 3 models each of the Beetel and the GE brand.

Bharti Teletech has a strategic alliance with Atlinks (a Thomson subsidiary) to manufacture fixed line phones for global exports and exclusively distribute the GE range of fixed line phones in India.

These phones will be marketed across more than 8,200 sales & distribution outlets of the company and will be available in various price bands ranging from Rs 1,995 to Rs 4,995

Bharti Teletech, a subsidiary of the Sunil Mittal promoted Bharti Enterprises Group, also announced the rollout of the first consignment of GE phones manufactured at its Ludhiana factory, meant for exports. Mr Rakesh Bharti Mittal, Vice-Chairman and Managing Director, Bharti Teletech, said, "We would also like to take this opportunity to compliment the Government on delicensing the indoor use of low power equipment in this frequency band, thereby enabling manufacturers like us to leverage this in providing best-in-class products to our customers."

Mr Nicolas Zentz, Sales Manger - India, Atlinks, said "The introduction of the 2.4 GHz range of cordless phones under the GE brand stands testimony to our growing partnership and reinforces our belief in Bharti Teletech as the most preferred telephone manufacturing company in India."

More Stories on : New Products & Services | Telecommunications

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Perfetti likely to pump in Rs 200 cr

Aaren Initiative launches outdoor planning software; new office

Deepak Fertilizers plans specialty mall in Pune

Telugu film industry to set up monitoring cells to curb piracy

Tara TV to explore new revenue streams

Consumer durables becoming dearer this festive season

Now, TV clips on Hutch mobiles

Reliance Info unveils 2 recharge vouchers

Bharti launches 2.4 Ghz cordless phone

Bullet Electra launched in UK

Rubco mattress range launched in Karnataka

`Anchor Woods' in Mangalore

Pillsbury custard powder