The Hindu Business Line : Asklaila ties-up with Airtel for city information

BANGALORE: Asklaila, a local information service, on Thursday announced a strategic partnership with private telecom service provider, Airtel, to power all its city search services.

The partnership enables Airtel customers to get up-to-date information about their city, free of cost, through Asklaila's extensive city information database, Asklaila said in a statement.

The Asklaila-powered 'Airtel city search' will reach more than 30 million users across the six cities where Asklaila is available -- Delhi, Mumbai, Chennai, Hyderabad, Koltaka and Bangalore'', it said.

According to the statement, Airtel is the first telecom company in the world to deploy a multi-mode,multi-platform local search service.The service is available across three screens - the mobile (Airtel's mobile service), the PC (Airtel's broadband servi ce) and the TV (Airtel DTH)--and within the mobile service, across four modes - SMS, USSD, WP and Airtel Live.

The multi-mode mobile version of Airtel city search, powered by Asklaila, effectively addresses two major challenges - providing accurate, credible and actionable local information and ground-up mobile-specific enhancements to leverage the advantage of m ultiple mobile modes, it said.

“This partnership will enable users' phones across price ranges - from an entry level Rs 2,000 handset to a high-end, feature rich Rs 35,000 mobile phone. The user experience is consistent and simple across all four modes,giving the user freedom to selec t an appropriate mode based on need and context'', it was stated. – PTI

Prev: Global economic crisis to slow worldwide IT spending in 2009

Business Line | NUS Index |