Financial Daily from THE HINDU group of publications
Thursday, September 05, 2002
Financial Daily from THE HINDU group of publications Thursday, September 05, 2002 |
|
|
|
|
|
CATALYST RURAL MARKETING An idea is born FOR all the management jargon associated with it, CRM has had grassroots beginnings. Here's a classic example which illustrates this perfectly: CavinKare's Chik shampoo in 50-paise sachets - a huge success which redefined shampoo usage and forced ... More CUSTOMER RELATIONSHIP MANAGEMENT 
Making CRM workCustomer relationship management. It's a tool that's being employed by almost every FMCG company. But is it structured enough? And, more importantly, is it delivering the right results? Catalyst finds out. More INTERVIEW 
`Brand is a business' most stable asset'"Brands are similar to a mansion or a beautiful car which need maintenance. They can lose value if not managed well." More ADVERTISING 
All about ambushesThe raging controversy over ICC seeking to protect the official sponsors of the World Cup prompts Catalyst to examine the phenomenon of ambush marketing. More
BRANDING 
The brand godBrands are so all-pervasive in our lives that they can engender weariness and hatred towards branding. Temper brand building with social consciousness. More PROMOTIONS & OFFERS 
Getting the promotional mix rightPromotional activities are an important component of marketing strategy, and marketers must take special care to see that they mesh with the long-term objectives. More MARKETING 
All's fair in this marketThe fairness products segment is chock-a-block with products and brands. But there seems to be something for everybody, as Catalyst finds out. More CARTOON 
Hardsell"That's what smart shopping is about. We buy only those things that have a fabulous deal going on them." |
