Financial Daily from THE HINDU group of publications
Thursday, May 06, 2004
Financial Daily from THE HINDU group of publications Thursday, May 06, 2004 |
|
|
|
|
|
|
COLUMNS VALUE SPIRAL 
Go beyond FMCG, learn real marketingMarketers of the future would do well to forget the artificial distinctions between the real marketing-oriented categories and sales-driven ones, and perhaps even the traditional compartments of durables, soft goods and services. More SCENE & UNSEEN 
Retro-fit. `Wakaw!'Will the Vanilla Coke commercial appeal to its target audience? Would today's youth be able to relate to a spoof on cine stars of yesteryear? More BOOK MARK 
Stop spray-and-pray marketingPROMISCUOUS consumption, blueprinting the ideal shopper and consensual customer are among the words that Philip Kotler could pick as new from Precision Marketing by Jeff Zabin and Gresh Brebach, published by Wiley (www.wiley.com). "In the face of ... More MUMBAI MOSAIC 
Mirchi awardsThe event of the fortnight was the Radio Mirchi Kaan awards for excellence in radio advertising. The invitation card had a earbud attached in case you wanted to clear your audio channels before sitting down to listen. The venue was the spanking ... More AD SCAN 
The common factorSachin stars in a new Airtel ad which aims to show his `human' side, and because he has much in common with the brand, says the company. More
BACK TO CONCEPTS 
All about features and optionsRead on to discover how one can make the most of product attributes in advertising. More Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
 Pick a Winner Stock Market Contest
Top Stories In Focus Farmer's Notebook Price war in Detergents Cricket: Ten Sports v DD CAS fiasco LS Polls: Alliances/Splits (The Hindu Group)
In Depth Insurance Corner Simple Economics Tax Talk NRIs & Investment Avenues
Looking back Apr. 25-May. 1 Why bosses don't buy new ideas! |
|
The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription Group Sites: The Hindu | Business Line | The Sportstar | Frontline | The Hindu eBooks | Home | Copyright © 2004, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line |
