The Hindu Business Line : Thursday, July 08, 2004

Rehearse your lines to sell services
TRADE, hotels, transport, communication, financing, insurance, and real estate — what's common to all these? These are all services that registered impressive growths, ranging from 6 to 11 per cent, according to the Central Statistical ... More

IDEA BREAK

Imagine you are ...
HOW do you help overworked and stressed minds relax and get ready for some creative thinking? How do you help people understand the power of their minds and imagination? Seasoned facilitators use some very interesting visualisation ... More

MUMBAI MOSAIC

Can't at Cannes?
The triple-digit Indian delegation to the Cannes advertising festival is lurching back home, with not much more than terrible hangovers. Four bronze lions is the total tally. If you discount the awards for NGOs and a restaurant, you can cheer ... More

SALESENSE

Visibility's the name of the game
(In the previous issue of SaleSense carried in the Catalyst edition dated June 24, 2004, the author stated that dumping stock, which takes place at every stage in the retail chain, can be good as well as bad, and discussed its negative ... More

AD SCAN

Staying connected
VYING for the mindspace of the youth, this campaign on the instant messaging service, the most preferred communication tool of the MTV generation, apes the Beatlemania of the '60s to communicate the advantages of MSN Messenger in ... More

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