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Thursday, Mar 17, 2005
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Hardsell

Ravikanth

"Here is the strategy. Let's launch our retail outlet with a grand first anniversary sale!"

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Stories in this Section
The Scorpio saga

Beauty's promise
Sharing for self-interest
The lure of the `fresh'
`The media business is too transactional'
The evergreen celebrity
Customers buy benefits, not products
Hardsell
Safe colours
Hot range
Handy packs
Store it
Splurge!
Radiant looks
Body builder
His, hers

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