The Hindu Business Line : Thursday, November 12, 2009

BRAND LINE

ADVERTISING: More buck for louder bang
FMCG makers are spending much more on advertising and promotion than they did in recent times, irrespective of sales growth.. If there is one item of cost that fast moving consumer goods (FMCG) makers aren’t skimping on lately, it is ...

BRANDS: Pedalling to a new lifestyle
In a shrinking market for cycles, the way to better sales for TI is fun and fitness.. On any given Sunday of a month over the past few months, a gaggle of around 80 bleary-eyed cyclists gather together in a suburb of Chennai before the crack of ...

BRANDS: When brands resurrect great men
Gandhiji as brand ambassador – blasphemy or no? Brands have taken to using famous dead personalities to promote themselves. What are the arguments for and against this trend?. Over the past few months, a new and somewhat debatable trend ...

BRANDS: Brand Mumbai: Grace under fire
Be it the governments that fail or antagonists that try to destroy its essence, life in the megapolis marches on undaunted.. It took a look at the Taj Mahal Hotel, the Oberoi Hotel and Mumbai itself against the backdrop of the 26-11 terrorist ...

RETAILING: ‘Mallifying’ them with choice
A peek at mall development in more mature markets.. The “mallification” (a coined term) of India’s urban and semi-urban areas has begun in earnest. Shopping malls are sprouting up across the board and the unrealised potential ...

HOTELS: ‘Eco’ ing responsible tourism
Hotels are going eco-friendly as their guests become more environmentally aware.. Have you ever thought that the winter break you have been planning for ever so long can actually help you save electricity and water for the world, let you be one ...

INTERVIEW: Pumping up the cycle market
D. Raghuram, President (Bicycles and Fitness), TI Cycles of India, on brands, outlets and other issues.. Dr D. Raghuram, President (Bicycles and Fitness), TI Cycles of India, is passionate when it comes to cycling. He himself rides a BSA ...

BOOKS: New ‘rush hour of the gods’
Contrary to classical theories of secularisation, there is no automatic decline of religiosity with scientific and economic development, says Meera Nanda in The God Market ( ...

BOOKS: Happiness is the key to success
If you want to know ‘how to make money anywhere while doing what you love,’ Pat O’ Bryan has the answers in Your Portable Empire (

BOOKS: Life, in four editions
Pramod K. Nayar takes up four aspects of everyday life and unwraps them for us in Packaging Life ( www.sagepublications.com). He lays out life in four editions – low-calorie, ...

NEW PRODUCTS & SERVICES: The right step
MV Hospital for Diabetes and Diabetes Research Centre, Royapuram, Chennai, Central Leather Research Institute, Chennai, and Novo Nordisk Education Foundation have launched Diastep, footwear uniquely designed for diabetics with risk of foot ...

NEW PRODUCTS & SERVICES: For posterity
ZoomIn, an online photo sharing, printing and gifting company, has launched its exclusive range of photo books in which customers can instantly create their own personalised albums. The books come in a range of styles – from ...

NEW PRODUCTS & SERVICES: Herbal essence
Ripple Fragrances has launched three new home fragrance products in the Iris range. One set is available in fragrances such as Amber Rose, Lemon Grass, Lavender and Jasmine and is priced Rs 225. Another is available in fragrances such as ...

NEW PRODUCTS & SERVICES: Spring in the air
H. & R. Johnson (India) has launched ‘Spring – Collection 2009’ of tiles. Base tiles and motifs are in the dimensions of 320 mm x 400 mm and borders 300 mm x 78 mm & 320 mm x 104 mm. Motifs are priced Rs 290 per ...

NEW PRODUCTS & SERVICES: Eye therapy
Lotus Herbals has introduced Nutraeye eye gel. It contains hydrolysed wheat proteins, soy bio peptides and rice bran extracts to help eliminate dark circles, under-eye lines and crow’s feet. It also contains vitamins A and E to hydrate ...

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