The Hindu Business Line : Thursday, February 04, 2010

BRAND LINE

CHANNELS AND FRANCHISES: IPL's home run again
Back home for its third edition, IPL franchises are working to energise their local fan base.. Rome wasn't built in a day. Neither can a sports franchise be turned into a profit-making commercial entity overnight. The biggest franchises across ...

CUSTOMER RELATIONSHIP MANAGEMENT: Customer experience vs cost. Really?
While a balancing act between the two diverse metrics of customer experience and cost can be attempted, never trade experience for anything.. I grow increasingly impatient when I hear executives in organisations talk of ‘balancing' the ...

RURAL MARKETING: Making the rural connect
What does it take to bond with the rural consumer, whose aspirations are similar to his urban counterpart's?. For Prabhawati Devi, an arthritic septuagenarian who also has cataracts, automobile major Mahindra's Swasth Tractor is a blessing in ...

STRATEGY: On the right Route-to-Market
Having the right RtM strategy helps consumer-facing businesses gain market share at an optimal cost.. Newer channels, expanding product portfolios, growing number of consumption occasions and the emergence of distinct consumer sub-segments have ...

INTERVIEW: ‘Indian cos can get better in a hurry'
So says Prof A. Parasuraman of the University of Miami, who was in Mumbai recently.. A. Parasuraman, Vice-Dean of Faculty, James W. McLamore Chair of Marketing, University of Miami was recently in Mumbai to speak at Custommerce India Chapter 6. ...

ADVERTISING: ‘ Masala chai twice a day'
Promises such as these reveal the keen focus holiday selling has acquired in India.. Many years ago, Cliff Richards and a group of merry people sang “We're all going on a summer holiday, no more working for a week ...

ADVERTISING: Jewel in the crown
What got the campaign for Opulence mention in a mag for advertising excellence. The rocks are as endangered as, probably, the sweeping landscapes in which they are set. So does it go without saying that they are priceless? Not really, ...

ADVERTISING: Phir Mile Sur
Addendum is a new fortnightly column that takes a sometimes hard, sometimes casual, sometimes irreverent, yet never malicious look at some of the new or recent advertisements and comments on them. Write in with either advertisements you ...

BOOKS: Understanding WOM
Consumer-generated media (CGM) on the Internet - such as blogs, discussion groups and e-mailing - has produced a form of influence very similar to WOM (word-of-mouth), write Robert East, Malcolm Wright and Marc Vanhuele in Consumer ...

NEW PRODUCTS & SERVICES: Feel-good factor
Billbury Food and Beverages has launched its entire range of mineral water products – Glaciers, Vitalife and Hangover Over. Glaciers is priced at Rs 35 for a one-litre bottle and Rs 20 for a 500 ml bottle. Vitalife is a wellness ...

NEW PRODUCTS & SERVICES: Snap 'em up
Fujifilm India has launched two new cameras, the FinePix J27 and J30. FinePix J27, featuring a 10 mega pixel sensor, and FinePix J30, with a 12 mega pixel sensor, both boast a 2.7-inch LCD screen, high-quality and pin-sharp 3x optical zoom, ...

NEW PRODUCTS & SERVICES: Multi-tasker
Lava International has unveiled a new handset ARC 02. It comprises the dual SIM feature, wireless FM radio and recording, 1.5 inch TFT screen. Other features include MP3, GPRS and WAP, which will provide all the basic services of a ...

NEW PRODUCTS & SERVICES: For V-Day
Sona Swiss has introduced ‘Valentine's Day' gifts comprising 24K gold leaf flakes in pendants priced in a range of Rs 900 to Rs 1,500. It also has launched a new range of 24K gold flake accessories priced between Rs 2,100 and Rs 3,300. ...

NEW PRODUCTS & SERVICES: Silken feel
Cadbury India has launched Cadbury Dairy Milk Silk, its premium offering under the Cadbury Dairy Milk brand (CDM). It comes in premium, internationally developed packaging. Priced at Rs 49 for 69 gm and Rs 99 for a 160 gm bar, the new CDM ...

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