Business Daily from THE HINDU group of publications
Monday, Aug 14, 2006
Business Daily from THE HINDU group of publications Monday, Aug 14, 2006 |
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eWorld
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Internet Marketing - Advertising Variety - Gender Buy your own Net space Ambar Singh Roy
About 25 companies have bought pixels on the Web site. They include the Kirloskar group, Rediff.com, Shaadi.com, Badhai.com and IndiaMART.com.
Twenty-eight-year-old housewife Sunaina Bansal was awestruck with the success story of 21-year-old British student Alex Tew. Alex had launched his own Web site, www.milliondollarhomepage.com, offering companies a chance to "own a piece of Internet history." The site generated an unprecedented advertising frenzy on the Internet. Within five months of its launch, all the blocks of advertising space on the Web site was sold, with the last space being sold via an eBay auction. And, in the process, Alex became richer by a million dollars. Advertisers averred that while they bought pixel space for a bit of fun, the tremendous increase in both hits and actual revenues surpassed their expectations. Alex's story propelled Sunaina to replicate the success with her own Indian version of the novel concept. Thus was born www.crorepatipage.com in December 2005. With it, the idea of an effective yet affordable advertising billboard on the Internet space was given shape. One million pixels are on offer for Rs 10 each and they will remain active for a minimum of five years. These pixels can be bought only in 100 pixel-squares measuring 10X10 pixels. The page has been designed to have 10,000 such 100-pixel squares, which aggregate to one million pixels. A click on each advertisement or slogan links visitors to the advertiser's own Web page. Says Sunaina: "Our Web site is dedicated to India. It caters to the emerging yet enormously growing concept of Internet advertising in India. I believe that online marketing is going to become as effective as, if not more effective than, traditional television advertising. And it is the high potential and the great cost advantage of advertising on www.crorepatipage.com that we want to offer to Indian companies, or overseas companies that wish to target Indian customers." The Web site, which seeks to attract "one and all, current and aspiring crorepati businesses," has sold 21,500 pixels by the first week of August 2006. About 25 companies have bought pixels on the Web site. They include the Kirloskar group, Rediff.com, Shaadi.com, Badhai.com and IndiaMART.com. According to Sunaina, a 100-character slogan of the advertiser is displayed over the advertisement and also separately alongside the list of advertisers. This provision could double up as an ideal platform to reach out to surfers with new products, promos and discounts. This would also enlighten surfers and facilitate more informed decision-making before they purchase goods and services from the advertisers. "I also hope to make a small difference by influencing Indian women to gear up and join in the Internet revolution in India. If a housewife like me can harness the power of the Internet to make a revolution, I am confident that Indian women of today can get increasingly familiar with this new medium and join in boosting the Indian Internet community," adds Sunaina before signing off. Correpatipage.com has on offer a Rs 10-lakh jackpot for one lucky advertiser once all the pixels are sold out. So, as the Web site's slogan says, "Join the Indian Internet revolution". Are you listening, crorepatis, existing and potential ?
More Stories on : Internet | Advertising | Gender
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