The superstar has taken to tweeting

Superstar Rajinikanth, who has millions of fans around the world, is now onboard social media with a Twitter account that is seeing its following jump by the thousands every minute. The superstar opened his account with the tweet: Salutation to the Lord. A big thank you to all my fans, excited on this digital journey (sic).

The superstar has bagged over one lakh followers on the platform. Announcing his arrival, he said he was happy to connect with his fans through social media starting with Twitter.

“I have always believed that my career graph is a miracle I owe my fans. I have been contemplating joining the social media platform for a while to connect with them, hear what they have to say and share my thoughts. Unfortunately, I never got around to it until now.”

CA Media Digital’s venture, Fluence, will manage Rajinikanth’s digital interests. Ashish Joshi, VP and Business Head said the company is thrilled to partner with Rajini.

“We will work closely with him to create interesting and entertaining consumer facing properties that will engage the fans in a way that only Rajini can.”

(This article was published on May 5, 2014)
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