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Bibendum or the ‘Michelin Man’ — the beloved face of Michelin brand — has been named “Icon of the Millennium” by Advertising Week, the US-based global conference series for marketing, branding and advertising leaders. Advertising Week awarded the Millennium Icon Award to the world-famous Michelin Man earlier this week, during ceremonies at Times Square in New York. An official press release said that the prestigious award is the perfect birthday present, as Bibendum turns 120 this year.
The release quoting Adeline Challon-Kemoun, EVP Brands, Sustainable Development, Communication and Public Affairs of the Michelin Group, said: “Since his birth in 1898, designed by O’Galop, Bibendum is more than just an advertising emblem. He is a living character who embodies the Michelin Group, its values, commitments and missions.”
Bibendum, one of the world’s oldest trademarks, with its global reach and emotional influence, has played a significant role in propelling Michelin to 11th place in the worldwide ranking of the Reputation Institute. For 120 years, Bibendum has contributed to the success of Michelin, and helped create a bond for this lovable character, the brand and its customers.
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