![]() Financial Daily from THE HINDU group of publications Wednesday, December 18, 2002 |
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MARKETING STRATEGY Zee MGM bid to build up brand identity ZEE MGM, the movie channel from the Zee TV bouquet, is sprucing up its on-air promotions and packaging. This is part of the channel's strategy to change its `look and feel' and appeal to its audiences. In an exclusive interview to Business ... More
Indian Oil plans to tap S-E Asian markets
Ready-to-serve desserts for the dining table
AWARDS & HONOURS WPP Media bags best agency award MEDIA specialist major WPP Media, comprising operating units MindShare, Maximize and MindShare Fulcrum, has won the Best Agency Office of the Year Award at The Media Magazine's annual Asia-Pacific agency awards ceremony, held last week in ... More PROMOTIONS & OFFERS Derby-Yamaha tie-up for cross promo CHENNAI: The city-based, garment brand, Derby, and Yamaha Motors in a bid to promote their latest products, plan a lucky draw from December 20 to January 31 at Derby outlets. Winners of the draw will get a Yamaha Enticer bike, which will ... More MARKET SHARES BPL home gadgets biz sees higher sales this season THE Home Appliances Business Group (HABG) of BPL Ltd has recorded a volume growth of 92 per cent year-to-date for the current financial year (2002-2003) of around 1.25 lakh appliances, according to a press release. This is attributed to the ... More BRANDS Forbes Gokak bets big on fashion apparel biz Plans own label, brand acquisitions FORBES Gokak Ltd, part of the $ 400-million Forbes Pallonji group, is betting big on the branded fashion apparel market. It is likely to tap this business through the introduction of own labels in the near future or through brand ... More NEW PRODUCTS & SERVICES
Bose launches home entertainment systemBOSE Corporation today launched its DVD home entertainment system _ the 3.2.1 (called Three-Two-One). The system, which comprises just three wires, two speakers and the system, can be controlled by an infrared remote, which offers access to all ... More Brand Quest Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
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Top Stories In Focus Inside China Gujarat Elections Small Investor In Depth Gender Justice Simple Economics India Interior Consumer Notes Looking back Dec. 8-Dec. 14 Will Star shine brighter with rate cut? IBM gains PC market share in nine months Learning maths the Casio way News channel revenues grow faster than viewership Not much of China in these bazaars |
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