The Hindu Business Line : Thursday, April 17, 2003

Ice-cream, hot battles
The onset of summer, and it's time for the annual slugfest between ice-cream majors. This season, however, could see unprecedented action, predictable winners, and some huge upsets. More

Bush to cup, Duncans' way
Duncans Industries is trying out innovative marketing strategies to grab a major share of the loose tea market where other players have failed to make a mark. More

Shringar Films to set up five multiplexes in Maharashtra
SHRINGAR Films Pvt. Ltd, which has a presence in distribution, exhibition and production, is gearing up to launch five multiplexes in Maharashtra by the end of next year at a cost of Rs 50 crore. The company will also ramp up its call centre ... More

Liberty revamps product portfolio
THE Rs 400-crore Liberty group today announced a revamp of its product portfolio, and has projected a 25 per cent growth this fiscal for its footwear company - Liberty Shoes Ltd. Announcing the introduction of its Summer 2003 collection ... More

CUSTOMER RELATIONSHIP MANAGEMENT

`Creativity is crucial to CRM'
`Selling CRM as a software solution is like giving someone who can't drive the keys to a Ferrari.' More

ADVERTISING

Merry-go-ground
More and more television channels have started conducting on-ground events to connect with target viewers. The reasons: The medium is direct, localised, provides one-to-one interaction and, most importantly, effective. More

Lowe to boost brand image for Camlin
MUMBAI-BASED stationary major Camlin Ltd has appointed Lowe (Lintas India Pvt Ltd) to develop its brand comprising school stationery and writing instruments. Besides a new co-brand, Camlin ID has been devised by the company for a range of ... More

PROMOTIONS & OFFERS

`Britannia gains most from World Cup promos'
INDIA didn't bring the World Cup home, but corporate India, which sunk in crores for World Cup-related promotions, probably did get bang for its bucks. Biscuit major Britannia India's Britannia khao, World Cup jao promotion has emerged ... More

RETAILING

Perfumery a la Paris comes to Delhi
FRAGRANCE lovers need no longer wait for an overseas trip to indulge in their passion for perfumes. The Capital saw the launch of the first international perfumery where 40 designer brands came together at a walk-in gallery. Recreating the ... More

BRANDS

Cobra Beer plans to expand thru acquisition
AS part of its business strategy to penetrate in the Indian beer market, Cobra Beer Ltd (CBL) of the UK is exploring the possibilities of acquiring a few existing large beer companies in the country. In addition to this, CBL proposes to outsource ... More

NEW PRODUCTS & SERVICES

Maruti launches Grand Vitara in 2 versions
MARUTI Udyog Ltd (MUL) on Wednesday launched the Grand Vitara XL-7 sports utility vehicle (SUV) in two versions, priced at Rs 15.96 lakh and Rs 16.77 lakh (ex-showroom Delhi), respectively. The MUL Managing Director, Mr Jagdish Khattar, told ... More

Brand Quest

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