Financial Daily from THE HINDU group of publications
Tuesday, Jan 20, 2004
Financial Daily from THE HINDU group of publications Tuesday, Jan 20, 2004 |
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Marketing
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Promotions & Offers HLL's `fun filled' way of luring customers L.N. Revathy
Coimbatore, Jan. 19 RENOWNED coffee brands such as Bru and Deluxe Green Label have announced festive season prize offers.
The offers entitle winning consumers to fun-filled shared moments, which includes gift hampers, loots and passes to high profile concerts. Announcing this as a Festival of Happiness, a representative of Hindustan Lever Ltd's (coffee division) said that the offer would culminate with a grand celebration - a mega concert to be held in Coimbatore. Purchase of Bru or Deluxe Green Label during the offer period would entitle consumers to win prize, participate in fun loots and an entry pass to the celebration concert series, the source said and explained the structure of the contest. It is the usual scratch card based offer. Gift hampers of products from the HLL stable would form the first level prize category, while fun loots is the second level. The winner, he said would be given just 30 seconds to pick up any product from the shop and walk away with it. The bunch of offerings have been designed to achieve `more happiness in the New Year', the source said and pointed out that this excitement across Tamil Nadu commenced on January 15 and would last till February 1.
More Stories on : Promotions & Offers | Coffee | Tamil Nadu
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