The Hindu Business Line : LKB goes for brand makeover with new logo

LORD Krishna Bank is in for a major brand makeover with the adoption of a new blue and orange colour logo with LKB branding in modern italic fonts, meant to reinforce its new image as a modern, technology driven and consumer friendly bank.

The new logo in blue background represented a visual metaphor for foundation of trust on the shoulders of steady progress, a press release issued by the bank has said.

"The logo is part of our brand makeover strategy as we are now on a fast track to become a national bank,'' the Managing Director and CEO, Mr R.M. Nayak, said. "The new logo showcases our national presence and the modern state of the services.''

The bank had recently opened its 103rd branch and has presence in 11 States across the country.

It planned to open 12 more branches by May. Apart from expanding nationally, the bank was working towards setting up branches overseas.

Its application to establish an office in Afghanistan was under process with the RBI, the release said.

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