Financial Daily from THE HINDU group of publications
Sunday, Mar 28, 2004
Financial Daily from THE HINDU group of publications Sunday, Mar 28, 2004 |
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Marketing
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New Products & Services ICI India launches 2 exterior brands Our Bureau
Kolkata , March 27 ICI India Ltd has announced the launch of two new exterior paint brands, the Dulux Weathershield MAX and the Dulux Tileshield. With this launch, the company hopes to augment its share of the domestic market for exterior paints to 20 per cent from 10 per cent at present within the next two to three years. Ms Hina Nagarajan, ICI India's General Manager, Marketing, told presspersons here on Saturday that the Dulux Weathershield MAX is an elastic, 100 per cent acrylic, latex paint, especially formulated for exterior walls. The paint is priced 18 per cent to 20 per cent higher than the existing acrylic paints in the market, but it ensures 30 per cent extra life. Ms Nagarajan said the Dulux Tileshield is made especially for roofs and tiles, and is meant to protect the tiles from algae and fungus "for doubling the number of years compared with existing acrylic exterior paints." It is priced at a 25 per cent to 40 per cent premium compared with the existing acrylic exterior paints. Both the paints have been developed with the help of ICI's global R&D resources. According to her, the size of the domestic market for exterior paints has been pegged at Rs 600 crore, and it has been growing at about 20 per cent annually.
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