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Mr Ajit Balakrishna, Chairman & CEO, Rediff.com (left), with Mr Neville Taraporewalla, Country Head, Yahoo! India, exchanging copies of agreement in Mumbai on Wednesday. - - - Paul Noronha

Mumbai , March 31

REDIFF.com India Ltd and Yahoo! India have entered into a strategic alliance to jointly promote online shopping and mobile content across both the portals.

According to an official statement, under the agreement, Rediff.com will power the Yahoo! India shopping channel. While Yahoo! India will showcase its prime content such as ringtones, polyphonic tunes, wallpapers, java games among others on the Rediff.com Web site, Rediff.com users will be able to download this content through the Yahoo! India shortcode 8243. This content will be in addition to Rediff Mobile premium content currently available on the Rediff shortcode 7333.

The association leverages the combined strength of the two leading portals who together reach a significant majority of Internet users in India.

"We are happy to be partnering with Rediff.com... The Indian netizen stands to gain from the combined synergies and strengths of Rediff.com and Yahoo! India," said Mr Neville Taraporewalla, Country Manager, Yahoo! India.

According to Mr Ajit Balakrishnan, Chairman and CEO Rediff.com, "This association collectively leverages our mutual strengths to the benefit of online users across India."

Yahoo! users will now be able to buy and gift products and accessories of leading international brands such as Nike, Arrow, Tissot, Phillips, Casio among others to their friends and families across 800 locations in India

More Stories on : Alliances & Joint Ventures | Internet | Online Marketing

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