The Hindu Business Line : Monday, May 03, 2004

STRATEGY
Nicholas Piramal to test FMCG style for promoting drugs
WITH the consumer in focus, pharma-major Nicholas Piramal India Ltd (NPIL) is looking to take a leaf out of the Fast Moving Consumer Goods (FMCG) strategist's book to market its medicines. The drug company is toying with combining the FMCG ... More

ADVERTISING
Mudra bags 3 accounts for brand building
These new accounts have been won in a multi-agency pitch where a number of top agencies were in the fray. More

Making hay while sun shines
The summer months have provided clear skies and advertisements carried by balloons stand out in the heart of Kochi against a bright sky.

MARKET SHARES
TVS Motor confident of regaining market share
TVS Motor Company Chairman and Managing Director, Mr Venu Srinivasan, has expressed confidence that the company would come back in terms of market share in the current year, with the help of a range of new products. He said at a press ... More

BRANDS
Shoppers' Stop launches new co-branded clothes
IN a pioneering initiative in retail, Shoppers' Stop and Raghavendra Rathore have announced the launch of a new co-branded range of merchandise at the Lakme India Fashion Week 2004. The line will be retailed exclusively at all Shoppers' Stop ... More

Brand Quest

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