Financial Daily from THE HINDU group of publications
Tuesday, May 04, 2004
Financial Daily from THE HINDU group of publications Tuesday, May 04, 2004 |
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Marketing
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Advertising JWT bags Parry's Sugar account Our Bureau
CHENNAI: J. Walter Thompson (JWT), Chennai, has won Parry's Sugar account after a `toughly' contested pitch, a press release said. Ms Anita Gupta, General Manager, JWT, Chennai, said that the challenge was to make customers see value in Parry's Sugar over the current unbranded packs that are picked up unthinkingly in the supermarkets. According to a press release, recently, JWT bagged the Pinnacle Info Solutions and Vivekananda Institute accounts. The agency also handles various other brands from the Murugappa Group.
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