MARKETING
STRATEGY
Turner's POGO to go local, cash in on Potter mania
The channel has acquired television rights to Harry Potter And the Sorcerer's Stone to be premiered later this month. It is also scouting for other such acquisitions.
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Kinetic to revamp showrooms
THE Pune-based Kinetic Engineering Ltd is in the process of revamping its existing showrooms across the country. Named as the "Showrooms of the future" it has been designed by Incubis of Delhi and has started attracting a lot of attention. ...
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Dabur to extend Binaca to herbal toothpaste
WHEN Dabur India restructured its product portfolio last year in a bid to become a full-fledged FMCG company, it was in a dilemma over one brand: Binaca. The company has been keen to sell the brand at the "right" price (about Rs 20 crore) and ...
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M-COMMERCE
Tele-marketing programme by Mats School of Business and IT
BANGALORE: Mats School of Business and IT, a member of the Jain Group of Institutions, is organising a one-day programme on tele-marketing skills on May 22. The programme, to be conducted at the Mats campus here, aims to demystify the ...
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ADVERTISING
Alcobev plans surrogates for its beer brands
IN the process of taking its mild beer brand, Sandpiper, national, McDowell Alcobev (joint venture company floated by the UB Group, the UK brewer, Scottish and Newcastle (S&N), and Mr Ravi Jain), is exploring the possibility of creating ...
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Shringar signs up Contract Advertising
MUMBAI: Shringar Cinemas Pvt Ltd, the exhibition division of Shringar Films Pvt Limited, has signed up Contract Advertising to handle its creative and media ...
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CHANNELS AND FRANCHISES
Finlay's takes franchise route to revive sales
FINLAY'S, a Rs 25-crore brand from the stable of National Textile Corporation (South Maharashtra) Ltd (NTCSM), is in revival mode. Besides expanding the product range under the Finlay's brand, NTCSM is now adopting the franchise route to widen ...
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MARKET SHARES
Casio India eyes bigger share in digital cameras
PINNING hopes on the substantial growth being recorded in the Indian digital cameras market, Casio India Company Pvt Ltd has set a target of achieving an overall growth of 20 per cent in business volumes. Casio India is a wholly owned Indian ...
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BRANDS
Branded rent-a-car sector set for top-gear growth
THE branded rent-a-car industry is all set to shift into top gear in the next 2-3 years as the availability of an array of top global brands is expected to drive the market growth to its full potential. A highly fragmented industry with only ...
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PEOPLE
S. Roy Choudhary is HPCL's new Director-Marketing
MR S. Roy Choudhary has been appointed as Director-Marketing in Hindustan Petroleum Corporation Ltd (HPCL), effective May 10. Prior to this, Mr Choudhary was Executive Director - Direct Sales, ...
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NEW PRODUCTS & SERVICES
Singer launches `Quantum Series' of sewing machines
SINGER, a major player in the sewing business, today launched its progressive range of sewing machines called `Quantum Series'. The sewing machines have been equipped with technologically advanced features and functions priced in the range of ...
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Whirlpool unveils Ice Magic range of refrigerators
WHIRLPOOL today announced the launch of its Ice Magic range of frost-free refrigerators with `sixth sense' technology in the country. Available in 220, 250, 285, 350, 400 and 450 litres capacities, the series is priced between Rs 11,500 and Rs ...
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Airtel offers traffic info in Chennai
AIRTEL has tied up with the traffic police in Chennai to offer mobile phone users traffic and vehicle-related information. According to a press release from Airtel, mobile phone users will have to send an SMS to 98400 00103. They can ...
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BSNL's new mobile service in Tirunelveli
MADURAI: Location-based service is proposed to be introduced for the benefit of mobile phone subscribers by Bharat Sanchar Nigam Ltd at Tirunelveli. According to Mr V. Raju, General Manager, BSNL, Tirunelveli Telecom Circle, the service ...
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Brand Quest
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