Financial Daily from THE HINDU group of publications
Sunday, May 30, 2004
Financial Daily from THE HINDU group of publications Sunday, May 30, 2004 |
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Marketing
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New Products & Services P&G unveils new hygiene product Our Bureau
Mumbai , May 29 PROCTER & Gamble announces the launch of `Whisper Choice' - a new sanitary napkin priced at Rs 26 for 10 pads. Ms Nayantara Bali - General Manager, Feminine Care, P&G ASEAN-Australasia-India (AAI) region who worked on the launch of Whisper in India in 1989 said, "In our constant endeavour to provide women with unmatched comfort, discretion, stain protection and a sense of freedom during the difficult days of the month, we are launching Whisper Choice at an affordable price, so that all mothers have the choice to give their daughters the best protection to help them achieve all their dreams." Whisper Choice is being launched in Tamil Nadu, Andhra Pradesh, Kerala, and Karnataka, and will be available in all general and medical stores.
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