Financial Daily from THE HINDU group of publications Friday, Jun 11, 2004 |
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Marketing
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Strategy Premium menswear brand Arrow to custom-make shirts Our Bureau
Bangalore , June 10 ARROW, the premium menswear brand, today launched Bespoke, a service that offers custom-made shirts to its customers. This gives the customers the freedom to design their own shirts and is a "unique initiative" undertaken by any apparel brand in the country, Arvind Brands, the licencee for the brand, claimed in a media release. The customer can choose from a wide variety of fabrics, collars, cuffs, plackets and sleeve length options available at the Arrow exclusive stores. The service initially is available in Bangalore, Mumbai and New Delhi. The customer will pay in advance while placing his orders and the finished garment will be delivered at his doorstep within five working days, the company stated.
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