MARKETING
STRATEGY
Zenith takes on global giants with new management tools
TAKING competition head-on with international majors such as CA, IBM and HP, Zenith Infotech Ltd has set its sights on capturing the IT infrastructure management market. The company has already implemented 100 installations of its SAAZ-Systems ...
More
ADVERTISING
Rediffusion bags Space TV account
REDIFFUSION DY&R has bagged the Tata-Star DTH venture — Space TV. Without disclosing the size of the account, Officials at Rediffusion DY&R said that only the creative account was with the agency while Space TV was yet to decide on its
More
OUTLOOK
Washing machine makers expect 7% growth this year
WITH the season for washing machines just beginning, the industry is anticipating a growth of about 6-7 per cent this year. It, however, remains to be seen if the players in the segment, besides competing with each other, are able to counter the ...
More
NEW PRODUCTS & SERVICES
Tommy Hilfiger watches launched by Titan
TITAN Industries today announced the launch of the Tommy Hilfiger watch collection in India. Titan has entered into an exclusive sub-licensing arrangement with GVM International Ltd, a member of the Murjani Group, for the marketing and ...
More
New launches galore at AV Max exhibition
IT was a day of launches at the opening of the AV Max exhibition. The Indian audio video market, which is estimated to be in the region of Rs 100 crore, is expected to grow at a rate of 50 per cent in the next few years. New market entrants ...
More
TVS to phase out Max; rolls out `Victor GLX'
TWO-wheeler manufacturer, TVS Motor Company, is targeting a 15 per cent growth in sales this fiscal, as against an overall 10 per cent industry growth projected for the period. The company, which launched the TVS Victor GLX 125 here on Friday, ...
More
Pepsico to launch new juice variant
PEPSICO on Friday announced the launch of a new juice variant - mango nectar - and said this will be followed by leechi and guava nectars soon. Two years back, the company had tried to launch leechi and guava as juice drinks under the ...
More
HLL introduces imported cosmetics under Lakme
HINDUSTAN Lever said on Thursday it has, for the first time in Lakme's brand history, introduced two imported products in the Indian market in order to bring international trends in product formulation and packaging to the country. The imported ...
More
Brand Quest
Comments & Letters to the Editor to: bleditor@thehindu.co.in
Subscribe to: Business Line
|
RSS Feeds